Selected work,
in detail.

Five engagements that show how we work — across theme, headless, ownership and our own product.

Case · 01

Mana for Men.

A headless storefront for an Australian men's jewellery brand — quietly fast, editorially flexible, and built to grow with the brand.

Custom Hydrogen 2026.1 storefront, deployed on Shopify's Oxygen edge runtime.
Sanity v5 schema design and GROQ queries tuned for product depth and cross-linking.
Component library aligned to brand and design system — built in Tailwind 4.
Ongoing performance, schema and SEO work; brand and copy alignment alongside engineering.

Case · 02 · In the build

Client: Music Centre Gosford
Sector: Musical instruments · retail
Engagement: 2026 · in build
Stack: Shopify · Liquid · migration tooling
Scope: Full replatform from OpenCart to Shopify · theme · data · redirects · cutover
Visit: musiccentre.com.au ↗

A long-running Central Coast music retailer, replatforming from OpenCart → Shopify — without losing the SEO equity of a decade of catalogue.

Full migration of product, category and customer data from OpenCart to Shopify.
Theme rebuild on Shopify with metafield-driven content, OS 2.0 sections and blocks.
URL & redirect mapping across thousands of legacy product pages — SEO equity intact.
Cutover plan, post-launch monitoring and aftercare.

Case · 03

A year of hands-on growth work on a Shopify Plus store — Liquid changes, experiments, lifecycle and paid, all from one desk.

PDP, cart, navigation and on-site search optimisation; merchandising and bundle work.
Klaviyo lifecycle flows and campaigns; coordination with Meta & Google paid.
Liquid template work across theme, experimentation and analytics in GA4 / GSC.
Contributed to ~186% YoY ecommerce revenue growth.

Case · 04 · Own product

A loyalty app that lives inside the storefront, not on top of it — theme app embeds, checkout extensions, fast.

End-to-end Shopify app — approved for App Store listing, currently in upgrades before public release.
Worked across Admin API, theme integration, checkout extensions, billing and performance.
Direct, current exposure to the Shopify app ecosystem and review process.
Hāpai → Mana → Ikaika tier system, with Hawaiian roots that echo House of Aloha.

Case · 05 · Co-owned

A decade co-owning a DTC brand we built ourselves. The proving ground for every quiet experiment the studio has shipped since.

Sole ecommerce lead since 2016 — every theme update, every flow, every PDP.
Storefront, product, content, merchandising, customer ops and ongoing CRO.
Where structural lessons get tested first — the reason the studio is named Ikaika.