01 / Flagship
Bespoke Shopify theme
Full partnership to design, build & launch a unique, high-performing store from the ground up.
- Custom Liquid & OS 2.0
- Metafield-driven content
- Core Web Vitals tuning
01 · Ikaika Creative Pty Ltd Sunshine Coast, QLD
Now in the build · Music Centre Gosford · OpenCart → Shopify
Engineer the Shopify store that converts.
A small Australian studio engineering high-performance Shopify systems — bespoke themes, headless Hydrogen builds, and the odd custom app.
- Mana for Men
- Music Centre Gosford
- Artisti Coffee
- House of Aloha
- Kahu
02 — Services
Engineered for profit.
Engineered for profit.
Built for growth.
Every service has one purpose: to drive measurable business results. From high-impact quick fixes to bespoke full-store builds — clean Liquid, modern best practices, no surprises.
02 / Headless
Hydrogen + Sanity
React 19 storefronts on Hydrogen 2026.1, with Sanity v5 as the editorial spine.
- Schema & GROQ design
- Component library (Tailwind 4)
- Edge caching & rendering
03 / Apps
Custom Shopify apps
Public or private apps. Admin API, checkout extensions, billing — and the App Store review process, fresh.
- Admin API & webhooks
- Checkout extensions
- App Store submission
04 / Migrate
Migrate to Shopify
Move from WooCommerce, Magento or BigCommerce — without losing SEO equity.
- Product & customer data
- URL & redirect mapping
- Cutover & aftercare
05 / Lifecycle
Klaviyo flows & CRO
Email and SMS that earns its keep, plus experiments on PDP, cart and checkout.
- Lifecycle architecture
- PDP & cart experiments
- Schema, SEO & AEO
06 / On-demand
On-demand support
Flexible expert help for maintenance, fixes, and quick-turnaround tasks. Hands when you need them.
- Liquid fixes & features
- Performance & debloat
- Ongoing experiments
Engineering principle
We don't build stores that just look good. We build stores that measurably convert.
— Ikaika Creative Sunshine Coast, AU est. 2024
03 — Selected work
A few brands
A few brands
we've shipped for.
01 / Featured · Headless
Mana for Men.
A headless storefront on Shopify Hydrogen 2026.1 + Sanity v5 — quietly fast and editorially flexible.
Hydrogen · React 19 · Sanity v5 · Tailwind 4 manaformen.com.au
02 / In the build · Migrate
MusicCentre Gosford.
Replatforming a long-running music retailer from OpenCart → Shopify.
Shopify · Liquid · migration tooling musiccentre.com.au
03 / Shopify Plus
Artisti Coffee.
Hands-on CRO, Liquid, lifecycle and paid coordination on Shopify Plus.
~186% YoY ecommerce revenue growth, contributed
Shopify Plus · Liquid · Klaviyo · Rebuy
04 / Long-run · Since 2016
House of Aloha.
A decade co-owning a DTC brand on Shopify. The reason the studio is named Ikaika.
Storefront · ops · content · CRO houseofaloha.com.au
04 — Own product Approved · Shopify App Store
Kahu — loyalty,
Kahu — loyalty,
built like a theme.
A loyalty app that lives inside the storefront, not on top of it. Theme app embeds, checkout extensions, fast.
- End-to-end Shopify app, approved for App Store listing — currently in upgrades before public release.
- Admin API, theme integration, checkout extensions, billing & performance — all in-house.
- Direct, current exposure to the Shopify app ecosystem and review process.
v0.4 · private merchant beta · public release Q4 2026
kahu · admin · /loyalty/overview
Programme overview
last 30 days
Members
12,418
Redemptions
3,072
Repeat rate
41.6%
// points issued · daily
Hāpaitier · 1
Manatier · 2 · active
Ikaikatier · 3
ikaika /ee-KAI-kah/ adj.
strong · resilient · forceful (Hawaiian)
strong · resilient · forceful (Hawaiian)
One studio.
The full loop.
Ikaika is a small ecommerce studio on Queensland's Sunshine Coast. The same person plans the experiment, edits the Liquid, writes the schema, and reads the result on Monday.
We work with premium DTC brands who want their store run by the people who code it — not by a chain of handoffs. Stores that get stronger every quarter, not heavier.
Jay Bailey, founder jayb.codes · LinkedIn
How we work.
- P · 01 Absolute transparency. No hidden process. You get total visibility into the strategy, code and project budget — zero surprises, ever.
- P · 02 Conversion first. Every feature is engineered to maximise ROI. We don't build sites that just look good — we build systems that drive sales.
- P · 03 Enduring quality. Clean Liquid, modern best practices. Stores that are fast, scalable and future-proof — strong every quarter.